Born and raised in Oakland, Daniel’s style of freehand line drawing continues to evolve with each new GrassRoutes guide. His art has been shown at several galleries, design studios, and cafes. Daniel studied anthropology at UC Berkeley, where he learned to see beyond the superficial by putting aside preconceived notions. He can be found zipping around the streets of Oakland and San Francisco on his speedy bike, scaling the bouldering walls at the local climbing gym, in the front row of a Sonic Youth concert, or buried in a book.
I have contributed many freehand line-drawings to a sustainable travel guidebook series based in the Bay Area. The series highlights local business and eco-friendly activities and reveals the true heart of the destination. My work has also been featured in a coloring book produced by the Oakland Convention and Visitor’s Bureau.
As the Graphic Designer for GrassRoutes Travel, I have produced print work, advertisements, book covers, T-shirt designs and the company logo.
GrassRoutes Travel is a producer of sustainable travel guidebooks and web content featuring local businesses and conscientious activities and aligns itself with the D.I.Y. and Slow Food movements. The company needed a logo that evokes travel, but also symbolizes the grassroots mentality prevalent in the destinations it highlights.
The following are cover designs from the first editions of GrassRoutes Guidebooks. San Francisco, Oakland (including Berkeley), and Portland are now available as updated second editions from Sasquatch Books.
The following are websites I created from the design stages through to development and publication.
The following are websites I coded with W3C compliant, cross-browser compatible HTML and CSS.
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copyright © Daniel Laing 2011